Packaging and labelling are the two very common terms in the market of business and advertising. Packaging and labelling are the two things that we often notice while buying a new product. Many people often confuse these terms with one another. However, there is an obvious difference between them. In this article, we will understand the complete difference between packaging and labelling. The major topics of the blog are.
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Definition Of Packaging
Packaging includes the set of activities that are concerned with designing and production of the appropriate wrappers, attractive covers, packets, and bags in which the product can be wrapped and sold to the customers. Proper packaging not only grabs the attention of the customers but also guarantees the protection of the product without any damage or pilferage in transit. Moreover, Packaging is the first thing that a consumer encounters. The main objectives of packaging are:
- Brand Identification
- Product promotion
- Ensuring the safety of the product in transit
Three Levels Of Packaging
The three main layers of packaging are as follows.
- Primary Packaging- The packaging that most closely protects the product is primary packaging. It can also be referred to as retail or consumer packaging. For example, a glass bottle of a cup syrup or the labels on the bottles and cans, etc.
- Secondary Packaging- Secondary packaging is used for displaying and branding the products. It is extra packaging given to the products to ensure their protection. For example, the cardboard boxes that keep the many medical and pharmaceutical products.
- Tertiary/Transportation Packaging- The packaging that helps for proper storage and transportation of the products is tertiary packaging. For example, the cartons in which the products are transported.
Definition Of Labelling
Labelling is the display of all information about the product and the manufacturer of the product. It provides all the relevant information about the product to the consumers such as the company(producer) name, expiry date, product name, contents of the product, batch number, quantity, ingredients, etc. Labelling helps most customers in making decisions about a particular product.
Some of the main objectives of labelling are:
- Labelling generally helps in the grading of the product
- It also supports the promotion of the product
- Good labelling helps in drawing customer attention.
- Educate a customer about product quality.
Two Forms Of Labelling
The two main types of labelling are
- Persuasive Labelling- This form of labelling focuses on promotional themes, monograms, and customer information.
- Information Labelling- Information labelling helps customers make proper selections of goods to lower their confoundment after purchase.
Packaging Vs Labelling(Comparison Table)
|Basis For Difference||Packaging||Labelling|
|Definition||It refers to the activity of designing and making a container for the product.||It refers to the information on packaging material or on a product itself.|
|Objective||Provide protection to the product, product identity, and marketing tool.||Provide product features that can influence customer’s buying decisions|
|Design||Appealing(Innovative and attractive)||Simple and formal design|
|Focus And Description||It focuses on product look and presentation||It focuses on “what is inscribed on the product or its package?”|
Key Difference Between Packaging And Labelling
While comparing packaging vs labelling, we have included some of the key differences between them as well.
- Packaging includes the set of activities that are concerned with designing and production of the appropriate wrappers, attractive covers, packets, and bags in which the product can be wrapped and sold to the customers. On the other hand, Labelling is the display of all information about the product and the manufacturer of the product.
- Packaging is the component of the whole product personality. On the other hand, labelling is actually part of the packaging.
- While packaging primarily focuses on the appearance and feel of the product, labelling focuses on what is to be described on the product or its package.
- Packaging is more concerned about the provision of protection to the product in order to facilitate its storage and transportation. On the other hand, the main purpose of labelling is to provide a complete description of the product to its consumers and to promote the product.
So, with the above explanations, we can simply conclude that both packaging and labelling play a significant role in marketing and help customers to pick the best product off the shelf. Packaging includes the set of activities that are concerned with designing and production of the appropriate wrappers, attractive covers, packets, and bags in which the product can be wrapped and sold to the customers. On the other hand, Labelling is the display of all information about the product and the manufacturer of the product.